In 1925, Edoardo and Adele Fendi opened a small fur and leather workshop in Via del Plebescito, in the heart of Rome. The logo the founders chose was nothing like the one we know today: a squirrel, standing on a branch while holding a nut. Fendi is now owned by the infamous LVMH group which is the largest luxury group in the world who’s portfolio includes Louis Vuitton, Dior, Tiffany and Co - just to name a few.

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