We have heard a lot of reasoning for why Chanel does not have an official store online. You can purchase sunglasses and cosmetics, however if you would like a bag, accessory or some of their signature clothing, you are going to have to go into a Chanel boutique. And the reasoning for that is this…..According to Chanel, e-commerce would deprive the final consumer of a central aspect in the purchase process, the experience, something that at the moment Chanel wants to maintain only in its physical stores. "Today, e-commerce is a few clicks and products that are flat on a screen. There's no experience.

Would you purchase Chanel online through their website Chanel.com?? OR do you enjoy the in person experience? COMMENT BELOW!